We are proud to be a Premier Stockist of Sincerity Bridal, a label by designer Justin Alexander. This wonderful brand has gowns from boho to traditional, with beautiful elements of glamour. Sincerity Bridal celebrates the ‘be you’ campaign that shares our ethos of female empowerment, inclusivity and body positivity. Their beautiful quality dresses come in sizes 2 – 32 as standard. 

Is a Sincerity gown for you?

We often describe Sincerity Bridal as being popular with those who love classic, clean lines. It is popular with brides who desire a princess gown fit for a fairy tale wedding!

Ball gowns, lace detailing, jackets and satin are staples of the collection, with various silhouettes and romantic illusion backs catering to the eye of many a bride. Designs are distinctly recognised by their vintage inspiration paired with contemporary and progressive details.

Justin Alexander and the Sincerity collection have won many prestigious awards for their beautiful designs since the brand began. Justin Alexander first entered the bridal wear scene in 1946 with an aim of stunning clothing being more than a necessity, but a way for women to express their femininity, confidence and beauty.

Sincerity Bridal is designed to meet the needs of real women, with gorgeous silhouettes to suit all shapes, detailed necklines to satisfy those who love a bit of detail and the gowns are of beautiful high quality and deliver a great fit.

What does a Sincerity gown cost?

Sincerity wedding dresses are from £1250.

What is the lead time on a Sincerity gown?

The delivery time to make your beautiful dress is 4-8 months, so allowing time for alterations we advise dress shopping 12 months before your wedding.